Being the sixth most visited website in the world, Instagram is a reliable platform for you to grow your business or personal following. Since it’s most commonly accessed through the app rather than the website, the platform has the fourth-highest users of a mobile app worldwide.
Although so many people are using Instagram, it’s likely they’re not following you. People like Kylie Jenner and Christiano Ronaldo have a humongous audience because they’re famous – we could be so lucky, right?
So, what can you do to grow your Instagram following? We’re here to help – below, we discuss “4 Strategic Ways To Rapidly Grow Your Instagram Following” and all the details that will help propel your Instagram presence!
How To Grow Your Instagram Followers?
Instagram is home to millions of brands and influencers. So, the audience is not short on options. Thus, it’s up to you to ensure that you stand out and give them a reason to follow you.
Push Out ‘Human’ Content
Emotions play a huge role in content marketing, especially since the algorithms are much smarter these days and tend to pick up the content that’s most engaging.
Your Instagram feed should not give off a robotic or mechanical vibe. Instead, it should have a human touch to it, giving your audience the realization that there’s a human behind the screen.
Here are some of the best practices in this regard:
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Post about your experiences. People love getting an insight into your life. If you’re on a trip, write an interesting story in the caption rather than merely putting up pictures of the places you visit. Likewise, you can make short daily videos of your day-to-day routine. In short, you must give the audience something they can relate to.
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Open-ended questions. These questions are a remarkable way to persuade your audience to engage with you. You can ask questions about any ongoing trend, yourself, the audience, or any meaningful topic. For instance, you can share a quote and ask your audience if they agree with it.
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Engage meaningfully. While you share your ideas, also let others talk from their perspective. Many people restrict comments on their posts if their followers are against their stance. Not giving other people a right to express themselves or offer constructive criticism can take a toll on your growth.
If you want to increase engagement, you can also tell the audience to comment or like the post. For example, ‘double tap if you live for the weekend’ or ‘double tap if the latest Taylor Swift song is your 24/7 jam’. Sometimes, people need a reminder to interact with your posts.
Consider giving your profile or post an instant boost with our Instagram services.
Post Stories
Snapchat might have been the pioneer, but Instagram stories have a lot more features. Stories offer an excellent channel to interact with your audience or get their insight about different things.
If you’re a business, share the BTS for your next collection on the stories. Likewise, artists and other accounts can also show the process behind content creation through stories, giving people a peek into what goes behind the actual post on your feed.
Instagram also lets you hold polls on stories. It’s a great way to learn about your audience’s preferences. For example, you can ask them if they’d like to see a Reel or an iGTV video for your next styling or cooking tips.
One of the best features of stories is that you can add a link to any web page.
As a business, this can be very useful since you can connect the stories to your product’s web page, giving the viewers a quick way to reach your website.
You can also link the story to your blog, personal website, portfolio, or any other important web page.
More importantly, the Ask A Question feature on stories lets you interact with the audience and answer their questions.
Interact With Other Accounts
Another way to increase your reach is by interacting with other accounts in your niche. Comment on their posts, like them, and genuinely show interest.
Never leave spam comments or tell their followers to follow you – honestly, don’t do it.
Instead, engage with these accounts, and you’ll be surprised to see how many of their followers also end up following you. Plus, you’ll make Internet friends who’ll share your content on their stories, bringing you more traffic.
An easy way to find similar accounts is through hashtags. For instance, if you run a cooking page, you can search for relevant hashtags and follow the top ten or twelve accounts.
Gary Vaynerchuk actually has a strategy for it called $1.80. However, it’s completely free. Here’s how to do it:
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Search for 10 hashtags that are relevant to your account.
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Find the top 9 posts for these hashtags.
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Leave meaningful comments on these posts.
Soon, you’ll see how community-building affects your follower count.
Tag-A-Friend Posts
These posts are becoming a common social media trend, and they’re primarily how most meme pages grow.
They post a meme, people tag their friends, and in most cases, the page gets a new follower.
However, this technique is not just limited to meme accounts. You can also do this for your personal or brand Instagram page.
Tell people to tag a friend under your post.
For instance, if you post a recipe, tell your followers to tag a friend who you’d want to share this way. You can ask them to tag a friend who’d be interested in what you’ve posted.
Staying in the same lane, giveaways also bring in followers. You can hold a small contest – giveaway one of your artistic creations or anything relevant to your niche – and tell the audience to tag two friends to be eligible for the giveaway.
In most instances, if your content is relatable and enjoyable, people will automatically tag their friends or share your post with their buddies.
Both of these actions are good for your account, especially post sharing, since it ranks higher on the Instagram algorithm.
Conclusion
Instagram users are spending approximately half an hour on the platform.
That’s sufficient time for you to get their attention or engage with them. So, make sure that you’re following the tips in this guide, grab a boost from our Instagram services, and pushing out relatable content to grow your following and reach.